Velvet Couch Clothing was founded in 1998 in the Australian city of Brisbane by Gerard Ahrens.
Born from a group of young artists with a vision to represent their lifestyles through unique clothing designs, VC has grown under the same principles for over 15 years with their line aimed at the underground movement in Australia including rollerblading, stunt bike riding, hip-hop, heavy metal, graffiti art, b-boys, tattoo art, BMX and much more.
With a strong foothold in underground events in their home city of Brisbane and across Australia, Velvet Couch Clothing supports everything from skate and BMX comps and tours, to graf demos, music and charity events.
They sponsor a talented group of individuals and groups across the above disciplines, including rollerbladers Paulie Haack, Rhys Bell, Pascal MR and Khalil Stenning.
The VC team has spent the last couple of years touring China and performing an extreme sports show at Beijing Happy Valley Theme Park. They also tour nationally around Australia on a regular basis.
First and foremost, Velvet Couch Clothing is built to represent fun not fame, creativity and everything life has to offer.
Artists receive commission for every VC t-shirt sold on vcclothing.com, and a substantial percentage of their profit becomes funding for events showcasing the subcultures they represent.